The AIMS Origin Story: From Belts to Industrial Supply Solutions
Back in 1988, sourcing quality V belts in Australia wasn’t easy. As the NSW State Manager for Dayco — a well-known name in automotive belts — Brian Booth kept getting enquiries from end-users. But Dayco, being wholesale-only, couldn’t serve them directly.
Seeing a gap in the market, Brian founded Automotive, Industrial & Marine Supplies (AIMS) with a simple goal: make it easier for Australians to access quality belts, directly and reliably.
The Early Days: Solving the Supply Problem
AIMS began as a modest warehouse operation. Back then, belts were often hard to find locally — most were imported and not readily stocked. AIMS quickly earned a reputation for its dependable supply of V belts across the country.
Eventually, global manufacturer Gates took notice. When expanding into the Asia-Pacific region, they selected AIMS as their trusted local representative — a pivotal moment in the company’s growth.
From Belts to a Full Industrial Lineup
About three years in, AIMS transitioned from solely automotive belts into broader industrial supplies — from hosing and fasteners to industrial vibration equipment. This shift opened the doors to end-users and wholesale resellers alike.
Today, AIMS offers a wide spectrum of industrial and engineering products — everything from hoses to tools, abrasives, PPE, power transmission, safety gear, and more.
A Vision That Still Drives Us
While many independent industrial suppliers have disappeared over the years, AIMS remains — committed to the values that built it: expert advice, quick service, and genuine care for the customer.
Our mission is simple:
Make industrial supplies simpler — with expert staff, reliable systems, and flexible service for everyone from tradies to national corporations.
Need a reliable source of industrial, automotive, and engineering supplies?
Contact the AIMS team — we’re here to help.